From the studio.
Sixty60 Grew 34%. The Checkers Stores Grew 10%.
The app grew three times faster than the shops it delivers from, using the same buildings, the same stock and the same staff. It isn't a new business. It's the old one, sold as convenience.
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South Africa Stopped Answering the Phone
17.47 billion unwanted calls in six months, and fewer than eight in a hundred get answered. Interrupting strangers is finished as a way to find customers here.
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427 Small Businesses Just Said Something Strange
80% of South African small businesses grew revenue last year. 84% are pulling their heads in anyway. When a whole market goes cautious at once, attention gets cheap.
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Nobody Ever Bought Anything Because of a Business Plan
A professor at NWU noticed that entrepreneurship programmes were producing paperwork instead of businesses. The same disease runs through marketing, and it has a much bigger invoice attached.
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Your Checkout Is Stuck in 2015
South Africans changed how they move money and barely anyone noticed. PayShap has now done 905 million transactions. Your website still asks for a 16-digit card number.
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88% of Businesses Pay for AI. 81% Get Nothing Back.
The biggest companies on earth are spending fortunes on AI and getting nothing for it. They're making one mistake, and it's the same one being sold to you at R400 a month.
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Amazon Was Supposed to Eat Takealot Alive
Amazon arrived with infinite money and pre-written obituaries. Then the local guy posted his first profit in 15 years. Turns out knowing the place beats owning the money.
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Your Customers Don't Have a Computer
Your website was born on a 27-inch monitor over office fibre. Your market lives on a phone over prepaid data. Guess who wins.
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The Most Expensive Word in Marketing Is "AI-Generated"
Distrust of brands that lean on AI doubled in a year. The big guys are learning it the hard way. For a small business, this is the best news in years.
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