What are applications or 'apps'?
Basically an application or 'app' is a computer program which utilises the power of a machine (computer, mobile phone, tablet, etc) and directs it to perform a certain task.
what are the advantages of developing an app for my business?
An application may serve a specific purpose in your business i.e. an intranet to provide synchronised information to all your employees. It may also be a general purpose application to provide your customers with conveniance and accessibility to your products and services from their mobile device or computer i.e. a custom iPad application for your sales reps to carry to showcase your products or service in a professional and sophisticated manner. No more printing, no more papers to carry.
what are the various platforms I should consider when developing an app for my business?
- STAND ALONE OR WEB BASED APPLICATION
This type of application is best suited for a specific solution or specific function in your business. There are various languages that may be utilised to develop this type of application (i.e. PHP). This type of application can be stored and monitored in one place (i.e. your server), it affords full control over security as well as functionality of the application
- SOCIAL MEDIA APPLICATION
The popularity of social media websites can no longer be ignored by business. The opportunity and affordability this type of marketing offers should be embraced. An application which integrates your business with the various networks (Facebook, Twitter, LinkedIn) can massively improve the experience a user will get on your own website. A "Facebook Connect" application could import a users details directly from Facebook, so they don't have to fill in your leangthy registration.
- DEDICATED MOBILE APPLICATIONS
A dedicated mobile application for your business or organisation can serve many uses. The most popular platforms for these applications are Apple's iOS (iPhone, iPad) as well as the open source Android (used on many devices, i.e. Samsung Galaxy SIII). The uses and benefits of a dedicated mobile app can vary greatly but may include features such as catalogues, online shopping, retreiving of account details and statements, etc