
What use is a brilliant website if no one ever visits it? Search engine optimisation (SEO) is the process of improving the visibility of a website or a web page in search engines via the "natural" or un-paid ("organic") search results. This is free advertising for your company on the internet and should be done correctly.
Paid advertising on Google is a service offered by the search engine whereby you pay to appear on the Ads page either above the search results or on the right hand side of the page. Essentially a daily limit is set and you will receive a certain number of clicks within that limit.
Search engine optimisation is not a once off process, it is a continuing service that must be performed as often as possible to keep up with various search engine technologies. Content must be refreshed often to keep your site moving up in the ranks and maintaining those positions.
Basic SEO & Google Submission - This is a once off process which includes inserting of meta tags into your website including keywords and title. Your website is then submitted to Google to be crawled and indexed. This is essential so that your website is found on Google.
Cost: R299-00 once off.
Basic SEO, Google ADS Campaign, Analytics Reports, Social Networks and directory registrations - This includes the once off process above as well as a Google AD campaign (advert costs are for clients account), registration in all the free business directories, creation of social network accounts (Facebook, Twitter) as well as a weekly report on your website from Google which includes the number of hits to your site, where they originated from and much more.
Cost: R599-00 once off and R250-00 per month.