What is print advertising?
Print advertising is the original advertising. Newspaper adverts, flyers, billboards, etc. Some people don't utilise this form of advertising and have swapped it in favour of the online digital alternatives such as the internet, tablets and mobile.
Does print advertising still work and where can i use it in my business?
Online media is not necesserily the be all and end all solution. Although younger generations may be die-hard online media advocates, not all of them are and the older generation in particular still prefer to "feel" that piece of paper. In short, it depends on your target market. Let's have a look at some print media options below:
Newspaper advers work best when you are selling products or services with a short purchase cycle. In what way can you martket your product or service to qualify it as news? This is the best method of marketing in the newspaper.
The Yellow Pages can sometimes still be used as an effective tool. It is pretty poor for retail businesses but can still provide leads for service providers such as locksmiths, plumbers, etc Most shoppers using The Yellow Pages will be looking for the quickest response time possible. Although The Yellow Pages is quickly being replaced by the internet (even they have an online version) it can still be worthwhile having an ad).
Magazines provide the benefit of Direct Mail and also have a similar effect to Television. They also allow you to target a specific audience, i.e. If you sell Fishing Rod's you can advertise in a Fishing Enthusiast Magazine and target the exact audience for your product.
If you can say what you need to about your product or service in 8 words or less, outdoor advertising is a good option for you. Outdoor advertising offers the best bang for your buck in terms of exposure. You must ensure that you have a high-impact message and a message you can deliver with 8 words or less. Keep in mind that with most outdoor advertising your target is on the move, either in a car or on foot and you need to grab their attention quickly and efficiently.
How does media hut assist me with print media?
Media Hut offers world class design facilities for all of the above categories. It is essential that your advert is properly researched and strategically deployed in the correct medium. We offer full design and layout facilities as well as brand and medium research.
What about my exsiting customers?
Once you have "landed" a customer, it is essential to keep them as your customer. It is also important to keep your customers and partners abreast with what is happening in your company. This is acheived by utilising some of the following:
- Annual Reports
- Flyers with "Specials"
Media Hut can also assist with the design, layout and distribution of the above.