What is Online Advertising?
Online advertising is any type of advertising or marketing which is done over the internet. Online advertising is becoming a major force in the advertising industry with some players using online advertising as their only medium.
How can I use online advertising in my business?
Online advertising can be used to promote any product or service in the same manner as print advertising is able to. Adverts are professionally created and are specifically tailored to suit the target market as well as the online medium they are intended for.
What are the different types of online advertising?
Although all online advertising occurs on the internet, there are various types of online advertising. These are as follows:
Display advertising is the use of banners or banner adverts placed on websites in order to attract the visitor to click on the advert and be directed to another page or different website in order to either drive traffic to the other website or promote awareness or a specific product or service offered.
Search Engine MArketing (SEM)
Search Engine Marketing or SEM is an advertising technique which seeks to promote a website or web page through paying the Search Engine or other directory for the listing. Various options exist for this type of advertising, some of which include Pay-Per-Click as found in Google AdWords or contextual advertising.
Search Engine Optimisation (SEO)
Search engine optimisation is an advertising technique which seeks to promote a website or web page through an un-paid, "natural" or "organic" fashion. This is acheived through a ranking system and "status" is acheived by creating high quality back-links and content for your website. More information can be found on our SEO page.
Social Media Marketing
Sometimes also considered part of the SEO service, Social Media Marketing is the process of obtaining traffic and attention through social media websites such as Facebook, Twitter or LinkedIn.
Electronic Direct Mail (EDM) Marketing
Electronic Direct Mail Marketing involves the direct marketing of a commercial message to a group of people using electronic mail (e-mail).
How Does Media Hut Assist with Online Advertising?
Media Hut is able to assist with online advertising from brand strategy (establishing your brand), to the design and excecution of your advert.